GTM engineering for climate startups
I build the sales engine for climate founders, usually while the team is still small. The story, the outreach, the CRM, and the route from first meeting to paying customer.
Why the sale is slow
Buyers here are often weighing a regulation or a reporting deadline. CBAM and CSRD come up a lot. A sustainability lead and a finance owner can both be in the room, and they are listening for different things. The product can be ready before anyone has time to run the sales week.
What I cover
Your story
Who you sell to, the sentence you lead with, and the decks and pages they read. Investor decks too.
The engine
Lists, AI research and personalisation, email and LinkedIn outreach, and a CRM that catches every lead. Set up in your tools, with a follow-up rhythm your team can run.
Inbound
LinkedIn content and ads aimed at your buyers, feeding the same CRM.
Deals and partners
Turning meetings into customers. Pilots and channel partners when the sale needs them.
How an engagement runs
Look
We start with what's already in motion, including the calls you've had and the deck you send.
Plan
A plan and a proposal matched to your budget, your buyers and your market. Nothing off the shelf.
Do the work
I work it with you, from outreach through to the writing.
Adjust
We change it from what the conversations teach us.
Questions founders ask
What's GTM engineering?
It's building the system behind your sales, not just writing a plan for it. That means the lists of who to contact, the outreach on email and LinkedIn, the CRM that catches every lead, and the AI and automation that keep it all moving. I set it up in your own tools, so it keeps running after I step back.
How do you use AI?
Wherever it saves real time without making you sound like a robot. AI handles the research, enrichment, personalisation and first drafts, so a small team gets a much bigger team's output. The strategy, the judgement and the final word on anything that goes out stay human.
Do you just advise?
No. Advice is easy to give and easy to ignore. I build the system, run it with you, and stay until your team can run it without me. You get the plan and the working thing.
Is this a fit?
It's a good fit if you're a climate or impact founder selling to businesses, the team is still small, and sales still runs through you. If you already have a sales team and a playbook that works, you probably need a different kind of help.
What do I need to have in place?
A product people can buy, or close to it, and a rough idea of who buys it. You don't need a sales team, a CRM or a polished deck. If your ICP is still fuzzy, that's where we start.
How do we start?
Book a call. We'll look at what's already in motion, where deals get stuck and what you want the next six months to look like. If I can help, I'll send a proposal shaped around that. If I can't, I'll tell you straight.
What does it cost?
It depends on your budget and what you need, because every startup is different. Some founders want one thing done really well, others want the whole engine. I don't publish a rate. I match the proposal to what you can spend, and you'll know the scope and the price before anything starts.
How long does it take?
Long enough to leave you with something your team can run. A focused piece of work, like setting up your CRM or a first outbound campaign, can take a few weeks. Building the full engine usually takes a few months. We agree the length up front, so there are no surprises.
If you're a climate founder
Let's look at where your pipeline gets stuck and what to build first.