Florent GTM has worked with climate, impact and technology companies on full-funnel go-to-market, AI-native outbound, sales motion design, workflow automation and marketing engines. Each engagement below is described by sector rather than by name, with the situation on arrival, the approach taken, and the result.
A sharp product with no commercial engine, and a founder posting sporadically.
Repositioned their LinkedIn to a weekly cadence tied to CBAM deadlines, built the CRM from scratch, and tested channels against real conversion.
LinkedIn engagement up around 4x, first inbound demos within six weeks, and a CRM the founder now runs day to day.
Needed real outbound volume, without a big team or a high cost-to-serve.
Apollo sources ICP-matched contacts, Claude drafts each message, a human signs off, and MCP wires sourcing, personalisation and sequencing into one pipeline.
Manual one-offs replaced by a repeatable engine that fills pipeline at a fraction of the cost of doing it by hand.
A technical founder with warm interest but nothing closing.
Ran a full early-stage GTM audit, built targeted prospect lists and outreach sequences, then stayed on to coach through live deals.
From no motion to a handful of qualified conversations in the first month, and a pipeline the founder could finally forecast.
Grant applications were eating weeks, and collateral was rebuilt from scratch each time.
Automated the grant-application workflow with Claude wired into their Notion, and built a reusable skill that drafts on-brand decks tailored to each use case.
Multi-week submissions done in a fraction of the time, and on-brand decks on demand.
An established business with no marketing function and a patchy social presence, while competitors published every week.
Built a structured brand brain and two custom Claude skills: one runs competitor intelligence, the other drafts on-brand social, on a fortnightly schedule with a human approver.
Consistent, on-brand marketing every fortnight and competitor intel on autopilot, with no marketing hire.
If the commercial side of your company isn't keeping up with the ambition of the work, a free 30-minute call is the quickest way to find out whether this helps.