Recent work

Situation

A start-up selling shelf-life data to grocers. In September 2026 they were at a major US industry conference, with retail and grocery decision-makers in the room.

What I did

I built the list of people to meet and sent the meeting requests. After the show I followed up.

What changed

11 meetings with decision-makers at some of the largest grocery and convenience chains in the US, all from one conference.

Situation

A CBAM compliance platform, pre-launch, with all of the commercial work sitting with the founder.

What I did

I built the LinkedIn system for that commercial work.

What changed

About 10 hours a week handed back to the founder.

Situation

A cooling hardware start-up selling into the cold chain. Grant applications and pitch decks were sitting with a small team.

What I did

I built a grant application system and the AI tooling to run it. I also rebuilt the pitch deck suite, including the core, partner and investor decks.

What changed

The team can go after non-dilutive funding without hiring a professional grant writer, and produce an on-brand deck in minutes.

Situation

An established classroom-tech business with no marketing function and a patchy social presence, while competitors published every week.

What I did

I built a brand brain and two custom AI skills. One runs competitor intelligence, the other drafts on-brand social posts on a fortnightly schedule, with a person approving everything before it goes out.

What changed

Consistent, on-brand marketing every fortnight and competitor intel on autopilot, with no marketing hire.